Treasure Data:

At Treasure Data, we’re on a mission to radically simplify how companies use data and AI to create connected customer experiences. Our intelligent customer data platform (CDP) drives revenue growth and operational efficiency across the enterprise to deliver powerful business outcomes.

We are thrilled that Forrester has recognized Treasure Data as a Leader in The Forrester Wave™: Customer Data Platforms For B2C. It's an honor to be acknowledged for our efforts in advancing the CDP industry with cutting-edge AI and real-time capabilities.

Furthermore, Treasure Data employees are enthusiastic, data-driven, and customer-obsessed. We are a team of drivers—self-starters who take initiative, anticipate needs, and proactively jump in to solve problems. Our actions reflect our values of honesty, reliability, openness, and humility.

Your Role:

As the Sr. Director, Partner and Field Marketing, you will develop and drive the strategy for partner and field marketing for the NALA/EMEA region. This includes developing our partner strategies for field and event marketing, including technology partners, ISVs, SIs, agencies. 

You will also be a key collaborator and driver for partner engagement in the field, aligning partner marketing strategy with the goals of the GTM team, which includes alignment internally with sales, partner, customer success, and professional services teams to deliver joint go-to-market plans as they pertain to goals and investment alignment. 

You will be a key leader on the global events marketing team, bringing partner strategy, spend, and alignment to the forefront of our strategy. You will collaborate closely with Product Marketing on leveraging “better together” narratives to drive differentiation and brand awareness in the market, and managing a team of others. 

This is an exciting opportunity for a results-driven marketer with a strong understanding of B2B SaaS, field and event marketing, and partner relationships. The ideal candidate will combine strategic thinking with hands-on execution to bring compelling partner-focused marketing initiatives to life.

Responsibilities:

• Partner Marketing Strategy: Develop and execute a comprehensive partner product marketing strategy, ensuring alignment with Treasure Data and partner business goals and revenue objectives. Collaborate with sales leadership, campaign teams, and product marketing to design and launch impactful programs with cloud service providers like AWS and key resellers.

• Go-To-Market Execution: Lead go-to-market plans in partnership with sales, product, and partner teams, ensuring product launches and joint go-to-market initiatives are successful and partners have the tools and knowledge they need to drive adoption.

• Partner Enablement: Create and deliver partner playbooks, joint case studies, and other marketing assets to drive deeper partner engagement. Curate memorable, meaningful experiences that foster co-selling, opportunity discovery, and pipeline acceleration across the partner ecosystem.

• Partner Communications: Establish and manage communication channels to keep partners informed, engaged, and motivated. Drive impactful partner engagement campaigns that foster strong, lasting relationships.

• Cross-Functional Collaboration: Work closely with Product, Sales, and Customer Success teams to ensure a unified approach to driving partner success and product adoption. This includes working with the Partner team to drive sponsorships for Agentic World.

• Tactical Marketing Planning & Execution: Driven by the business strategy with each partner, produce a joint plan that includes activities like events, webinars, emails, blogs, thought leadership, case studies, etc. Leveraging cross functional resources within Treasure Data and partner teams, drive and execute the plans. 

• Performance Metrics: Define, track, and report on key performance indicators (KPIs) to assess the effectiveness of partner marketing campaigns and initiatives. Use data-driven insights to continuously improve efforts.-Include responsibilities here/day to day of the job 
  

Job Requirements:

• Experience: 15+ years of experience in B2B SaaS product marketing, partner marketing, or a related field, with at least 2 years in a leadership role. Experience with customer data platforms, AI, data, or other adjacent solutions is a plus.

• Expertise: Deep understanding of B2B SaaS solutions and the partner ecosystem. Proven experience in developing and executing go-to-market strategies with partners.

• Leadership: Strong leadership skills with the ability to inspire and align teams across multiple functions and manage cross-functional projects.

• Communication: Exceptional written and verbal communication skills. Ability to tailor messaging for diverse audiences and create high-impact marketing collateral.

• Analytical Mindset: Ability to analyze data and use insights to optimize partner marketing strategies and campaigns.

• Collaboration: Proven ability to work in a fast-paced, collaborative, and cross-functional environment.

• Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

Physical Requirements:

In accordance with our “Global Hybrid Working Policy,” this individual will work out of the Mountain View office with the following weekly schedule:

• One day a week in the Mountain View office

• One day a week in the AWS office, with a dedicated space saved for this hire

• One day a week at either the Snowflake, Databricks, or other partner office at a location on the west coast; or at a marketing event

Travel Requirements:

Requires 50%-75% travel

Perks and Benefits (US):

Our benefit package showcases our culture of care and empathy with

• Comprehensive medical, dental, vision plans and Employee Assistance Program (EAP)

• Competitive compensation packages

• Company paid life insurance 3x salary

• Company paid short- and long-term disability coverage

• Retirement planning (401K) with 4% company match

• Restricted Stock Units (RSU)

• Flexible Time Off (FTO)

• Up to 26 weeks paid parental leave including a post-partum night nurse

• Comprehensive support and access to care for everyone, everywhere through Carrot - our global reproductive health and family-building benefit.

Our Dedication to You:

We value and promote diversity, equity, inclusion, and belonging in all aspects of our business and at all levels. Success comes from acknowledging, welcoming, and incorporating diverse perspectives.

Diverse representation alone is not the desired outcome. We also strive to create an inclusive culture that encourages growth, ownership of your role, and achieving innovation in new and unique ways. Your voice will be heard, and we will help amplify it.

Agencies and Recruiters:

We cannot consider your candidate(s) without a contract in place. Any resumes received without having an active agreement will be considered gratis referrals to us. Thank you for your understanding and cooperation!